SXSW Music News
Weekend with Class Actress
As you spend your weekend poring over the SXSW Music Schedule and cheering for either the Patriots, Giants, Madonna or the commercials, take a moment to enjoy this video from the SXSW YouTube Channel. It's "Weekend" by Class Actress, the Brooklyn trio returning for SXSW 2012.
Lead vocalist Elizabeth Harper describes Class Actress as "dance pop for deep thought. Blunt, playful, lascivious...a bit denser and a bit weirder than the stuff you would hear on Top 40 radio... generally stuff that sounds interesting and a tad more adventurous." Harper and her collaborators Mark Richardson and Scott Rosenthal released Rapprocher (French for "to come close to") to positive reviews last fall on Carpark Records.
Creativity and Innovation Drive Cinematic Journalism
In an age of increased competition for attention, journalists are faced with a dilemma of capturing an audience while maintaining integrity. Video content allows for a meaningful experience of storytelling and journalism, but how does the journalist approach telling a story in moving images?
Artist Profile: Oh Mercy
Lucky for us, Oh Mercy is not in fact a Bob Dylan cover band. Instead, this Melbourne based act led by Alexander Gow creates expansive pop songs that are dreamy and catchy while being both classic and modern. Counting the Velvet Underground, Leonard Cohen, Dionne Warwick and, you guessed it, Bob Dylan amongst their influences, the group’s approach to pop music featuring timeless songwriting makes perfect sense.
Oh Mercy released their bedroom recorded debut album Privileged Woes in 2009. Songs that Gow wrote at 19 and recorded simply as demos were met with praise and even scored the band several Australian music awards.
The Daily Chord - Friday, February 2

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Ek: "The music industry is entering a golden age"
Interview from Grammy.com. -
Madonna's Super Bowl blitz
Post from NY Times Media Decoder. -
Motley Crue bets big on Vegas show
Story from LA Times.
SXSW 2012 Music Panel Spotlight: Small Markets Can Build Careers

You may think the only place to kickstart a musical career is by playing well-known cities like New York, Los Angeles, and *ahem* Austin, but many musicians are starting to learn otherwise. Promoters are bringing artists to smaller towns and introducing them to previously untapped audiences.











