In the months leading up to the 2010 event, the SXSW Interactive team traveled around the country hosting a series of networking mixers. Ingrid Vanderveldt, host of On the Road with iV, and Lyn Graft, founder of LG Pictures, came along for the ride to talk with SXSW alumni and some first time SXSW speakers about what SXSW means to them.

Once the festival began, Ingrid spoke with Ian Sanders, founder of Ian Sanders Company about his 2010 SXSW Interactive talk "How To Unplan Your Business Idea".

Catch part 2 of this interview on the SXSW YouTube Channel, and stay tuned right here for another installment of this fun series of interviews produced in association with BidModo and featuring the music of Mobley.