Interactive
Interactive Session Spotlights: "When Your API is Your Product"
Data, data, data is everywhere. What happens when that data becomes an API, which becomese the business, instead of the byproduct? Developers come running and are willing to pay for it. Learn more during "When Your API is Your Product." This session will happen Sunday, March 11 at the Hilton. Click here for a full panel schedule for the 2012 SXSW Interactive Festival.
Om, Giga OM at SXSW: Morning Yoga Sessions Return
Need to find a path to higher ground at the 2012 SXSW Interactive Festival? Then unplug your laptop, turn off your smart phone, relax and let it all go. Attendees to this year's event will again have the chance to start their days mindfully as morning yoga returns to SXSW. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive? These morning yoga sessions occur from 9:30-10:30 am on March 10, March 11, March 12 and March 13 in Room 8a at the Austin Convention Center. And, if you aren't an early riser, there is also an afternoon session on Friday, March 9 from 2:00-3:00 pm in Room 8a). These SXSW yoga sessions won't be overly strenuous, so feel free to wear everyday street clothes if you plan to attend.
The Transporter: Interactive Campus Shuttle
One of the major improvements for the 2012 SXSW Interactive Festival is radically improved access between the 14 different content destinations via the Interactive Campus Shuttle. So, look for more clearly marked buses, better routes and a dynamic mapping / tracking process for these vehicles. Remember the Interactive Campus Shuttle is free for all SXSW badgeholders. Click here for complete information on this easy-to-use transportation system.
Interactive Session Spotlight: "Rebuilding LEGO"
LEGO is the most profitable and fastest growing company in the toy industry, with growth and profitability rates similar to Apple’s. Join David Robertson, Practice Professor of The Wharton School, at "Rebuilding LEGO" on Saturday, March 10th at the InterContinental Stephen F Austin. Hear the LEGO story and learn lessons from the company’s fall and rebirth. Click here for the full panel schedule for the 2012 SXSW Interactive Festival.
Visit the Samsung Blogger Lounge this March
For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. Samsung is proud to once again host the official blogger lounge of SXSW Interactive in 2012. Stop by the lounge for hot new products, demonstrations, featured appearances, daily happy hours and the latest news from Samsung.
Tuesday, March 13 Events: Accelerator Finalists
SXSW Interactive is March Madness Austin style, with activities beginning Friday, March 9 and continuing through the end of the day on Tuesday, March 13 . Although first day events are typically strong (be sure to catch the feature presentation from Wikinomics author Don Tapscott), we tend to save the strongest elements for the last day of festivities. Said another way, if you aren't' staying through the end of the day on Tuesday, March 13, then you are missing out some of the event's coolest content!
Interactive Session Spotlight: "Don't Build a Power Glove: Talk to Your Users"
Do you remember the Power Glove? In 1989, it was absolutely the coolest video game interface ever -- until you actually had to use it. Join EffectiveUI's RJ Owen for a unique history lesson and learn best practices for designing great products founded on user research and customer insights. "Don't Build a Power Glove: Talk to Your Users" is scheduled for Monday, March 12 at 5:00pm in Ballroom BC of the Austin Convention Center, where much of the "Design & Development" programming will be located.
Startup Village Showcases: Capital Factory
Bringing together the startup, entrepreneur, and investor communities within the 2012 SXSW Festival, the Interactive Startup Village is held on the 4th floor of the downtown Hilton and will feature a meet-up to find your next co-founder hosted by Capital Factory. When asked for more details about their programming at Startup Village Capital Factory tells us, “It's hard to find a co-founder for your startup. Tell us what you are looking for and we will play the matchmaker. In just an hour, you'll meet a dozen potential co-founders hand-picked for you.”
To find out more about Capital Factory and to register for their SXSW Startup Village event ahead of time click here .
SXSWedu 2012 Schedules are Now Live & eduSOCIAL is Now Active!
SXSWedu is thrilled to make two exciting announcements today! The SXSWedu Schedules are now live and can be viewed online. In addition, the eduSOCIAL, the newest SXSWedu tool and feature for registrants, allows users to connect and network before, during and after the event.
SXSWedu Schedule 2012 Now Live
The exciting line up of programming, panels, speakers and times has gone live! The SXSWedu Schedule will help you navigate through all the excitement taking place March 6-8 at the EDU Headquarters, the Hilton Austin Downtown. Use the schedule to browse Concurrent Sessions times and locations, panel content, speaker bios and more!
Sneak Peek: SXSW Interactive Big Bag by Yiying Lu
We are very excited to reveal the 2012 SXSW Interactive Big Bag, designed by visual artist and Twitter fail whale creator Yiying Lu. What's a Big Bag, you ask? It's the #1 accessory at SXSW, and you'll see everyone carrying it to transport conference materials, extra shoes and water. Don't forget to grab yours up after you pick up your badge.
We were honored to chat with Yiying recently about her creative process, the inspiration for the iconic fail whale and much much more. (The complete interview will appear in the Interactive Program Directory.)
