The SXSW Music Gear Expo

The 4th annual SXSW Music Gear Expo is a unique event where manufacturers can market, promote, and connect while having the opportunity to sell guitars, keyboards, amps, drums, effects pedals,
mics, DJ equipment, apps and more.

The Expo is free and open to all 2,000+ SXSW showcasing acts, SXSW registrants and the general public, who come to try out the newest, cutting-edge gear.

The SXSW Music Gear Expo hosts a multiplicity of companies, from established names in the industry to independently owned enterprises. See our 2013 Exhibitors here.

Unique Features



New for 2013!
The APP ANNEX will be a special section of the Expo for hands-on access to cool music creation apps: virtual guitars, keyboards, drums, mixing and DJ software and more. Ask how you can be a part of this new addition to the Expo!

Music Gear Expo Store
Are you performing at SXSW, but broke your last pair of drumsticks the night before your showcase? Did you leave an essential cable at home, or need your guitar set-up after unintentionally falling into your drummer’s kit at a day party? The Music Gear Expo Store, run by Strait Music, offers accessories including drum sticks, cables, strings, as well as a range of instruments (from Gear Expo vendors) and also instrument repair.

Music Gear Expo Lounge
The Music Gear Expo Lounge is a comfy place to unwind and relax. Be sure to swing by, utilize the free wi-fi, and enjoy our complimentary daily Happy Hour from 4:00-5:00 pm.


Contact Luann Williams (luann@sxsw.com) to exhibit.

Hours:
Thursday, March 14 12:00pm - 6:00pm
Friday, March 15 12:00pm - 6:00pm

Saturday, March 16 12:00pm - 6:00pm
Location:
Austin Convention Center, Hall 5


Photo Courtesy of Merrick Ales

The Wall Street Journal visited the Gear Expo, here's their story: